Strategic Public Relations
Yankee Public Relations is committed to serving each client’s public relations needs, building its brand and enhancing business opportunities. A consistent, strategic media relations program will position your organization as a marketplace leader, which is even more important during the current economic recovery. Those organizations that continue to build brand awareness during the present business cycle will be well-positioned to capitalize as the market bounces back. The time to build brand is when the market is tight because it allows your organization to stand out from the pack. As Harvard Business School Professor Nancy Koehn recently told the Wall Street Journal: "market, market. Don't cut back on marketing."
Our Services
- Investor relations
- Media relations
- Advocacy programs
- Financial communications - annual reports, press releases, quarterly earnings, company presentations, corporate and product backgrounders, newsletters, white papers
- Feature article pitches
- Issues management
- Corporate affairs - corporate positioning, issues management, media training
- Marketing and product communications
- Cultivating strategic partnerships
- Writing press releases and press
kits
- Crisis communications and
management
- Writing marketing collateral,
annual reports, brochures and Web site content
- Writing expert bylined articles
and talking points
- Generating speaking opportunities
and speechwriting
- Meeting and special event coordination and planning