In the News
Yankee PR and Our Clients Making Headlines
Bank President Op-Ed: Small Business Owners are Looking for a Return to Normalcy
As a community banker, I see the toll the pandemic has had on small businesses on a daily basis. Many small businesses that we know personally are struggling to survive. While I completely understand the need to proceed with caution when it comes to COVID-19 and re-opening businesses, I think we can and should be doing more. Read the full article on NJ.com.
Pharmaceutical Business Review: Octapharma Launches Phase 3 Superiority Study for PANS
Octapharma has launched a phase 3, multicenter superiority study to compare the effectiveness of PANZYGA (immune globulin intravenous, human - ifas) 10% Liquid Preparation versus placebo in patients with pediatric acute-onset neuropsychiatric syndrome (PANS). Read the full story on Pharmaceutical Business Review.
Unity Bank Backs Effort Bringing Electricity to Families in Africa
“It is a privilege to be able to support the Elumis Foundation’s efforts to provide electricity to families in need worldwide,” said Unity Bank President & CEO James A. Hughes. “As a community bank, we are committed to supporting organizations working to improve the lives of those who are less fortunate not just around the corner, but also around the world.” Read the full article in The Star-Ledger.
Octapharma USA Extends Funding for Covid-19 Study Following Positive Preliminary Research Data
Following positive preliminary data, Octapharma USA is extending funding for an investigator-initiated study (IIS) focused on treating the most critical patients at the heart of the coronavirus pandemic, those experiencing hypoxia and who are at the highest risk of requiring mechanical ventilation. Read the full story on Pharmaceutical Business Review.
Unity Bank Annual Car Show Benefitting Family Promise Will Be Virtual in 2020
Unity Bank is seeking sponsors and classic car owners for the 14th Annual Cruisin’ Bob’s Classic Car Show, which for the last 13 years has been held at the bank’s Clinton headquarters, but will be virtual this year due to the coronavirus pandemic. All proceeds from the car show will benefit Family Promise of Hunterdon County and Family Promise of Warren County. Read the article on NJ.com.
Octapharma USA Interviewed on News12NewJersey on New COVID-19 Clinical Trial
Octapharma USA Senior Vice President of Commercial Development Rich Walters is interviewed on News12NewJersey about the company's new COVID-19 clinical trial.
Pharmaceutical Market Europe Magazine: Octapharma cleared to start phase 3 trial of Octagam in COVID-19
Drug may stop or slow down deterioration in seriously ill patients. Octapharma says it will start testing its intravenous immunoglobulin (IVIG) product Octagam in patients with COVID-19 “immediately,” after getting the go-ahead from the FDA. Read the article on Pharmaceutical Market Europe Magazine.
Unity Bank Small Business Lending Program Recognized on NJ.com
Unity Bank, a subsidiary of Clinton-based Unity Bancorp, recently closed on two rounds of federal funding for local small businesses totaling $130 million as the pandemic has ravaged the Garden State's economy in the past several weeks. As small businesses around the nation bore the brunt of the virus outbreak’s effects, Unity Bank was able to proceed with and approve over 950 loans for companies that included Branchburg-based Bellari Home Remodeling, Family Promise of Warren County, a Jersey Mike’s Subs franchise in Flemington, and True & Associates of Westfield, among others. Read the full story on NJ.com.
Octapharma USA Featured in
The Wall Street Journal
“We want to help now and see what we could do with the product that is readily available,” said Flemming Nielsen, president of the U.S. subsidiary of Switzerland-based Octapharma AG, which is studying whether IVIG can help Covid-19 patients. The company is also working with other manufacturers to make coronavirus-specific immunoglobulin. Read the full story on WSJ.com.
American Banker Names Unity Bank the Top Community Bank in New Jersey
Unity Bancorp, Inc., the parent company of Unity Bank, was the top ranked New Jersey community bank on the recently published American Banker magazine list of the Top 200 Publicly Traded Community Banks with less than $2 billion in assets. Unity was ranked 15th nationally on the respected industry list, which reviewed 511 institutions throughout the U.S. Read the ful story on New Jersey Business Magazine.
Become a Thought Leader During the COVID-19 Crisis
Companies undervalue the impact thought leadership has on their business, but research shows substantial ROI. Here’s how to get started. Read the full story on IndustryToday.com.
Unity Bank Names Chief Financial Officer
A new senior executive is bringing his expertise in strategic planning, finance, budgeting, and liquidity and capital management to a Clinton-based community-oriented commercial bank. Read the full story on NJBIZ.com.
Event planning during COVID-19: Remember 4 keys to success
By Anita Feiner, Yankee Public Relations
Pivot! A few weeks ago, the only thing the word “pivot” evoked in my mind was a scene from the “Friends” episode where Ross, Chandler and Rachel were moving a couch up a too-tight stairwell.
Today, under cloud of the coronavirus, the term takes on a whole new meaning. In business, as well as our personal lives, we all find ourselves in a series of pivots to a new normal. Read the full article on ROI-NJ.com.
5 tips for company PR programs during COVID-19 crisis
By Fred Feiner, President of Yankee Public Relations
Avoid news releases and product pitches to the media that are not absolutely essential at this time. Much of the world, if not all, is in panic mode right now, and any communications initiatives at the moment that do not mention COVID-19 run the risk of coming across as terribly insensitive to those who are coping with the crisis. Read the full article on ROI-NJ.com.
Octapharma USA Supports COVID-19 Clinical Trial
Paramus-based Octapharma USA is supporting a new investigator-initiated clinical trial led by Dr. George Sakoulas of Sharp Memorial Hospital in San Diego, Calif., focused on treating the most critical patients at the heart of the COVID-19 pandemic – those experiencing respiratory failure who become ventilator dependent. Read the full article on NJBIZ.
Unity Bank Funds Triage Facility
Unity Bank has made a donation to support Hunterdon Medical Center’s response to the COVID- 19 crisis, the Hunterdon Healthcare Foundation reported. Read the full article in The Star-Ledger.
Treatment for Most Critical Coronavirus Patients Needed Now
"Although we are currently collecting convalescent plasma for future preparations, we need a treatment option for COVID-19 now for critical and soon-to-be critical patients," said Octapharma USA President Flemming Nielsen. Read the full article on News Medical Life Sciences.
As Global Coronavirus Concerns Grow, Octaplas™ Provides Enhanced Safety Option
“ Octaplas™, Pooled Plasma (Human), Solvent/Detergent (S/D) Treated Solution for Intravenous Infusion, provides that peace of mind the healthcare community is looking for,” said Octapharma USA President Flemming Nielsen. Read the full article on the Associated Press website.
Area bank donates record number of funds to Hunterdon County food pantries
The only banking center headquartered in Hunterdon County is delivering record amounts of aid to neighboring banks in the county -- though these banks are not the financial kind. In early December 2019, employees of the Clinton-based Unity Bank donated $28,500 to 19 food banks across New Jersey and Pennsylvania, including three within Hunterdon County. Read the full article on NJ.com.
New Jersey Business magazine publishes article on PR during the coronavirus crisis
By Fred Feiner, President of Yankee Public Relations
Avoid news releases and product pitches to the media that are not absolutely essential at this time. Much of the world, if not all, is in panic mode right now, and any communications initiatives at the moment that do not mention COVID-19 run the risk of coming across as terribly insensitive to those who are coping with the crisis. Read the full article on New Jersey Business Magazine.