In the News

Yankee PR and Our Clients Making Headlines

Octapharma USA Extends Funding for Covid-19 Study Following Positive Preliminary Research Data

Following positive preliminary data, Octapharma USA is extending funding for an investigator-initiated study (IIS) focused on treating the most critical patients at the heart of the coronavirus pandemic, those experiencing hypoxia and who are at the highest risk of requiring mechanical ventilation. Read the full story on Pharmaceutical Business Review.

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Unity Bank Annual Car Show Benefitting Family Promise Will Be Virtual in 2020

Unity Bank is seeking sponsors and classic car owners for the 14th Annual Cruisin’ Bob’s Classic Car Show, which for the last 13 years has been held at the bank’s Clinton headquarters, but will be virtual this year due to the coronavirus pandemic. All proceeds from the car show will benefit Family Promise of Hunterdon County and Family Promise of Warren County. Read the article on NJ.com.

Octapharma USA Interviewed on News12NewJersey on New COVID-19 Clinical Trial

Octapharma USA Senior Vice President of Commercial Development Rich Walters is interviewed on News12NewJersey about the company's new COVID-19 clinical trial.

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Pharmaceutical Market Europe Magazine: Octapharma cleared to start phase 3 trial of Octagam in COVID-19

Drug may stop or slow down deterioration in seriously ill patients. Octapharma says it will start testing its intravenous immunoglobulin (IVIG) product Octagam in patients with COVID-19 “immediately,” after getting the go-ahead from the FDA. Read the article on Pharmaceutical Market Europe Magazine.

Unity Bank Small Business Lending Program Recognized on NJ.com

Unity Bank, a subsidiary of Clinton-based Unity Bancorp, recently closed on two rounds of federal funding for local small businesses totaling $130 million as the pandemic has ravaged the Garden State's economy in the past several weeks. As small businesses around the nation bore the brunt of the virus outbreak’s effects, Unity Bank was able to proceed with and approve over 950 loans for companies that included Branchburg-based Bellari Home Remodeling, Family Promise of Warren County, a Jersey Mike’s Subs franchise in Flemington, and True & Associates of Westfield, among others. Read the full story on NJ.com.

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Octapharma USA Featured in

The Wall Street Journal

“We want to help now and see what we could do with the product that is readily available,” said Flemming Nielsen, president of the U.S. subsidiary of Switzerland-based Octapharma AG, which is studying whether IVIG can help Covid-19 patients. The company is also working with other manufacturers to make coronavirus-specific immunoglobulin. Read the full story on WSJ.com.

American Banker Names Unity Bank the Top Community Bank in New Jersey

Unity Bancorp, Inc., the parent company of Unity Bank, was the top ranked New Jersey community bank on the recently published American Banker magazine list of the Top 200 Publicly Traded Community Banks with less than $2 billion in assets. Unity was ranked 15th nationally on the respected industry list, which reviewed 511 institutions throughout the U.S. Read the ful story on New Jersey Business Magazine.

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Become a Thought Leader During the COVID-19 Crisis

Companies undervalue the impact thought leadership has on their business, but research shows substantial ROI. Here’s how to get started. Read the full story on IndustryToday.com.

Unity Bank Names Chief Financial Officer

A new senior executive is bringing his expertise in strategic planning, finance, budgeting, and liquidity and capital management to a Clinton-based community-oriented commercial bank. Read the full story on NJBIZ.com.

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Event planning during COVID-19: Remember 4 keys to success

By Anita Feiner, Yankee Public Relations

Pivot! A few weeks ago, the only thing the word “pivot” evoked in my mind was a scene from the “Friends” episode where Ross, Chandler and Rachel were moving a couch up a too-tight stairwell.

Today, under cloud of the coronavirus, the term takes on a whole new meaning. In business, as well as our personal lives, we all find ourselves in a series of pivots to a new normal. Read the full article on ROI-NJ.com.

5 tips for company PR programs during COVID-19 crisis

By Fred Feiner, President of Yankee Public Relations

Avoid news releases and product pitches to the media that are not absolutely essential at this time. Much of the world, if not all, is in panic mode right now, and any communications initiatives at the moment that do not mention COVID-19 run the risk of coming across as terribly insensitive to those who are coping with the crisis. Read the full article on ROI-NJ.com.

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Octapharma USA Supports COVID-19 Clinical Trial

Paramus-based Octapharma USA is supporting a new investigator-initiated clinical trial led by Dr. George Sakoulas of Sharp Memorial Hospital in San Diego, Calif., focused on treating the most critical patients at the heart of the COVID-19 pandemic – those experiencing respiratory failure who become ventilator dependent. Read the full article on NJBIZ.

Unity Bank Funds Triage Facility

Unity Bank has made a donation to support Hunterdon Medical Center’s response to the COVID- 19 crisis, the Hunterdon Healthcare Foundation reported. Read the full article in The Star-Ledger.

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Treatment for Most Critical Coronavirus Patients Needed Now

"Although we are currently collecting convalescent plasma for future preparations, we need a treatment option for COVID-19 now for critical and soon-to-be critical patients," said Octapharma USA President Flemming Nielsen. Read the full article on News Medical Life Sciences.

Unity Bank Offering SBA Loans for Businesses Coping with COVID-19

"The economic hardship businesses and their employees are facing is very real and our phone has been ringing off the hook with people who need help," said Unity Bank President & CEO James A. Hughes. Read the full article on Barron's.

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As Global Coronavirus Concerns Grow, Octaplas™ Provides Enhanced Safety Option

“ Octaplas™, Pooled Plasma (Human), Solvent/Detergent (S/D) Treated Solution for Intravenous Infusion, provides that peace of mind the healthcare community is looking for,” said Octapharma USA President Flemming Nielsen. Read the full article on the Associated Press website.

Area bank donates record number of funds to Hunterdon County food pantries

The only banking center headquartered in Hunterdon County is delivering record amounts of aid to neighboring banks in the county -- though these banks are not the financial kind. In early December 2019, employees of the Clinton-based Unity Bank donated $28,500 to 19 food banks across New Jersey and Pennsylvania, including three within Hunterdon County. Read the full article on NJ.com.

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New Jersey Business magazine publishes article on PR during the coronavirus crisis

By Fred Feiner, President of Yankee Public Relations

Avoid news releases and product pitches to the media that are not absolutely essential at this time. Much of the world, if not all, is in panic mode right now, and any communications initiatives at the moment that do not mention COVID-19 run the risk of coming across as terribly insensitive to those who are coping with the crisis. Read the full article on New Jersey Business Magazine.

 

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