In the News

Yankee PR and Our Clients Making Headlines

News Archive

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E-Commerce Times: CPG Brands Doubling Down on Direct-to-Consumer E-Commerce

Is it time for brands to double-down on direct-to-consumer marketing? Allan Peretz, President of BOLD Strategies, Inc. weighs in on the debate. According to Peretz, brands should start experimenting in DTC as soon as possible. "If they wait until they need direct-to-consumer, they're going to have a long learning curve, and it could be months or even years before they're ready to launch. So, the biggest risk is waiting. Experimenting at a small scale is very inexpensive." Read the full article on EcommerceTimes.com.

NerdWallet: What You Need to Know About the Robinhood IPO

Stock-trading app Robinhood is set to go public, but it comes at a time of swirling controversy. “Over time there will be cycles, and right now stock trading has been very popular," says Todd Scorzafava of Eagle Rock Wealth Management. "It’s front-page news. And it’s been front-page news in the past, and then eventually things rotate.” Read the full article on NerdWallet.com.

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NJBIZ: Unity Bank CEO appointed to ICBA large community bank council

Unity Bank President and Chief Executive Officer James Hughes was appointed to the Independent Community Bankers of America’s Large Community Bank Council, which advocates on behalf of large community banks. In addition to helping shape and advocate the organization’s national policy positions and programs, Hughes does grassroots work in New Jersey and Pennsylvania to promote pro-community bank policies and serves as a liaison between community banks and ICBA staff and leadership in Washington, D.C. Read the full story on NJBIZ.com.

US News & World Report: 7 Best Stocks to Buy for a Reopening Economy

Kenny Polcari of Kace Capital Advisors and other analysts offer their best stock picks as Wall Street gets ready for life after the pandemic. Among the winners are Chevron, Caterpillar, JP Morgan and more. Read the full story on usnews.com.

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FDA Expands Pediatric Labeling for Fibryga; Updates Research in Label for Octaplas

The FDA approved Octapharma supplements to two Biological License Applications, strengthening the company’s pediatric critical care product portfolio. The agency expanded the indication for fibrinogen (human) lyophilized powder for reconstitution (human fibrinogen concentrate [HFC]; Fibryga) to include treatment of acute bleeding episodes in pediatric congenital fibrinogen deficiency (CFD), also known as factor 1 deficiency, in patients younger than 12 years of age. The expansion was supported by the results of a phase 3 study (Haemophilia 2020;27[2]:283-292). The researchers assessed maximum clot firmness, which is a marker of hemostasis, single-dose pharmacokinetics and safety. Read the full article on PharmacyPracticeNews.com.

New Jersey Business Magazine: Unity Bank Names George Boyan Chief Financial Officer

Banking industry veteran George Boyan has joined Clinton-based Unity Bank as chief financial officer (CFO) bringing more than 20 years of financial services industry leadership experience to the community bank. Boyan is responsible for financial and accounting operations for Unity Bancorp, Inc., the parent company of Unity Bank, which manages approximately $2 billion in assets and $1.6 billion in deposits. Read the full article on NJBmagazine.com.

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NerdWallet Interviews Kenny Polcari of Kace Capital Advisors on Stock Analysis

Looking at a stock’s current price compared with its 52-week high or low can help investors understand the gravity of the day’s price changes, says Kenny Polcari, managing partner of Kace Capital Advisors and market analyst for CNBC and Fox Business Network. Read the full story at NerdWallet.com.

Business Insider Interviews Kenny Polcari of Kace Capital Advisors on Investing in Marijuana Stocks

If you're a trader looking to take advantage of short-term price shifts, Polcari says that individual stocks may be the way to go. Otherwise, he prefers ETFs since they don't require you to pick and choose and run the risk of picking the wrong company. Read the article on Business Insider.

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Forbes: Yankee Public Relations President Fred Feiner Provides Crisis Communications Advice as Robinhood Prepares To Testtify Before Congress

“One of the main tenets of crisis communications is to admit your errors quickly and accept your punishment without reservation,” Feiner advised. "If your organization is going to be punished by the public or regulatory bodies, by all means take your medicine quickly and focus on the future.” Read the full article on Forbes.com.

ROI-NJ Guest Article on Challenges Faced By Generation Z

Like any parent or guardian, most of us are concerned about the future our children face. Today’s kids are confronted with alarming environmental changes, the ravages of global pandemics and, in many cases, the challenges of monumental debt, just to name a few. We are particularly concerned about debt, because that may be one area where parents should have more control over how our children start their adult lives. Read the full story on ROI-NJ.com.

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NJBIZ Guest Article by Yankee PR President Fred Feiner:

Democrats are certain to create many challenges for employers

Many challenges are coming for employers in New Jersey and nationally with the Democrats now controlling both the White House and Congress. Management needs to take out the crystal ball and start preparing for the inevitable. Read the full article on NJBIZ.com.

Forbes: Yankee Public Relations President Fred Feiner Discusses Crisis Management Lessons Learned From Washington, D.C. Riot

Riots at the Capitol provided crisis management lessons for business leaders around the globe. Read the analysis provided by Yankee Public Relations and other industry leaders on Forbes.com.

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Octapharma USA Therapy Featured on FiercePharma

The U.S. immunoglobulin supply just got a little more secure, thanks to a label change enabling one of Octapharma's chief rare disease meds to sit in the fridge for up to three years. Read the full article on FiercePharma.com.

Unity Bank Featured in The Star-Ledger After Record Donation to Food Banks

Unity Bank and its employees have donated a record total of $34,200 to 19 food pantries in New Jersey and Lehigh Valley, Pennsylvania. The funds were contributed by Unity Bank employees and matched by the bank as part of a special annual holiday community service project that was started more than 10 years ago. Read the full article in The Star-Ledger.

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