Public relations services are focused on communications strategies and tactics that help businesses and organizations build awareness with their key audiences, including customers, partners, journalists, philanthropists, public officials, and general public.
PR can generally be broken down into three categories — owned media, paid media and earned media. Owned media includes blog content, website copy, social media posts, newsletters and other publications, etc. Paid media refers to advertising from promoted posts on social media to pay-per click search engine programs to more traditional online and print advertising. Earned media includes mentions in industry news and reviews, expert source interviews in the press, and bylined articles in business and trade media, etc.
Please review the communications opportunities below and contact Yankee Public Relations to learn more about how we can enhance your brand.
Gaining exposure for your business with the press, building positive relationships with journalists and media outlets, and writing press releases, and emails/letters to pitch stories to the media.
Strategic documents outlining public relations opportunities and timelines to ensure these opportunities benefit your company.
Social media is a useful PR and marketing tool to help build followers by offering both educational and promotional items relevant to your audience.
Market your products or services and gain exposure for your brand through sponsorships and speaking opportunities to build recognition as an industry thought leader.
Building positive relationships with the local community and your industry through financial support, volunteer work, and thought leadership initiatives.
Developing and implementing communications plans and strategies to address a business crisis that could jeopardize or ruin your brand’s reputation.